In an interview with K-MAG, Ingemar Bühler talks about the need for such an initiative, the current challenges facing the plastics industry, and how they can be overcome.
Mr. Bühler, what are the goals of the "We are Plastics" initiative?
Ingemar Bühler: Plastics are currently very much in the spotlight, both in politics and in the media. The latter in particular often view our material very critically. And many people are concerned about plastics in the environment. We take this very seriously and are currently developing strong solutions to stop plastic waste entering rivers and oceans, for example. We want to present these solutions to the outside world with a common voice – to stakeholders who have so far tended to view us critically, as well as to interested members of the public. At the same time, we want to highlight the relevance of plastics for our modern lives and the transformation of our industry toward greater sustainability. And we can do this most credibly and with the best information if we work together as an industry.
Who is involved? To what extent does the initiative benefit from these sponsors?
Bühler: The plastics associations of producers, processors and machine builders are involved. Namely, these are: the plastics processing industry with GKV, AVK, FSK, GKV/TecPart, IK and pro-K, the plastics producers represented by Plastics Europe Deutschland and the plastics machinery manufacturers in the VDMA. Incidentally, our alliance represents more than 3,500 companies with almost 500,000 employees and annual sales of over 100 billion euros. These are strong figures that show that together we can achieve a lot.