K, the largest trade fair for the plastics and rubber industry, took place in Düsseldorf from October 19 to 26. More than 3,000 companies from 60 countries present new products, systems and machines to the 176,000 trade visitors from all over the world. The K takes place every three years. Röchling always surprises its customers and visitors with a spectacularly different trade fair stand. "This year was all about sustainability. That's why we developed a stand concept that perfectly reflects this important topic," says Lübbers. Visitors found themselves in the middle of a jungle with real plants, authentic animals and special background noise. Exciting eye-catchers were a vintage car, a life-size gorilla, chimpanzees and an orangutan in the trees.
The unusual concept was also well received by visitors and customers. Large crowds on all trade fair days, a lot of praise and enthusiasm for such an extraordinary stand and countless photos testified to the success of this unusual trade fair appearance.