RECOUP win innovate UK funding for plastics recycling communications research

Charity, and leading plastics recycling organisation, RECOUP, have secured a grant from Innovate UK, the UK’s innovation agency, to co-fund an industry-led communications and behaviour change research project in Kent. RECOUP have brought together key industry partners, Kent Resource Partnership, Veolia, Viridor, Ocado, Ecosurety, British Plastics Federation, Plastics Europe and PPS Recovery Systems to deliver this groundbreaking piece of research aimed at understanding better the connection between communications and plastics recycling.

The ambitious project will connect with over 1.5 million citizens in a controlled structured way.  The advice on plastics recycling has been pre-agreed with all Kent Councils, Veolia and Viridor to provide a consistent message with resources based on previous piloted Pledge2Recycle Plastics ‘Cutting the Confusion’ campaigns and resource pack aligned with WRAP and Recycle Now.   The project will provide an understanding on how plastics recycling targets can be met with clear and the linkages between communications investment and recycling growth.    

Cllr Nick Kenton, Chairman of the Kent Resource Partnership said, "The 13 Kent councils are very pleased to be working alongside RECOUP and other partners to deliver this Kent-wide plastics recycling campaign. The aim of this project is to engage with Kent residents to understand if there is any confusion when it comes to plastics recycling and how we can encourage citizens to reduce, reuse and recycle plastics. We look forward to seeing which interventions help with the quality and quantity of plastic recycling here in Kent."