Brave new world – how design makes the plastics industry more sustainable

Interview with Jochen Eisenbrand, curator of the exhibition "Plastics. Remaking the World" and Chief Curator, Vitra Design Museum

Exclusively for K-MAG

Image: Installation view; © Vitra Design Museum. Photo: Bettina Matthiessen

© Vitra Design Museum. Photo: Bettina Matthiessen

29/04/2022

Image: Jochen Eisenbrand. © Vitra Design Museum, Photo: Lucia Hunziker

Jochen Eisenbrand. © Vitra Design Museum, Photo: Lucia Hunziker

Image: Installation view. © Vitra Design Museum; Photo: Bettina Matthiessen

Installation view. © Vitra Design Museum; Photo: Bettina Matthiessen

Image: Map of Synthetica, a continent of plastics, published in Fortune Magazine, 22 October 1940; Vitra Design Museum archive

Map of Synthetica, a continent of plastics, published in Fortune Magazine, 22 October 1940; Vitra Design Museum archive

Image: Precious Plastic machines version 4 including a shredder, extruder and sheet press; Courtesy of Precious Plastic

Precious Plastic machines version 4 including a shredder, extruder and sheet press; Courtesy of Precious Plastic

Image: Key visual for the exhibition "Plastic: Remaking Our World" © Vitra Design Museum, illustration: Daniel Streat, Visual Fields

Key visual for the exhibition "Plastic: Remaking Our World" © Vitra Design Museum, illustration: Daniel Streat, Visual Fields

Elena Blume (Editorial team K-MAG)

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